No one in this world didn't hear about the word “SONY”. They launched a Smartphone XPERIA Z today in India.
It costs Rs. 38,900 in India. It was launched by the cine actress Katrina Kaif, in the
presence of Dennis Van Schie.
Android 4.1 Jelly Bean Platform is used. It has
Snapdragon S4 Pro quad-core processor, 13 Megapixel Cyber shot camera and 4G
LTE. It’s also a water resistant.
According to the Managing
Director of Sony, Kenichiro Hibi, they decided to triple the Xperia sales in
India Rs. 3500 Crores. The company has taken several steps to make faster.
They
are also decided to launch outdoor compaign, shop front display, and have
roadshows in malls on a pan india basis. Cinema and Digital Platforms will also
be a key role in their Marketing Campaign.
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